This year, ice cream company, Ben & Jerry’s, released “Hazed & Confused”, an ice cream flavor inspired by Led Zeppelin’s Dazed and Confused.

Even though customers have enjoyed the fudge chips and hazelnut core, others have found its name troublesome and downright insensitive for apparently making “light of student hazing.” The company is now considering renaming the flavor, The Huffington Post reports.

Since February, Ben & Jerry’s has received four complaints about the flavor. The Kowiak family, whose son had died during a hazing ritual in 2008, were “shocked and […] dismayed.” about the the flavor.

While the creamery plan on discussing a possible name-change next month, they also noted that the flavor was “never intended to have any association with hazing. The ice cream contains hazelnuts, so it was always meant as a pop culture reference to ‘Dazed and Confused,'” Sean Greenwood, spokesperson for the company, told The Huffington Post.

He also said, “Ben & Jerry’s believes that hazing and bullying have no place in our society. No individual, group, or entity should benefit by marginalizing others.”