Pornhub launches Own Record Label

In an odd attempt to revitalize his dying career, former rapper Coolio announced that he has plans to release a record through Pornhub. The website launched their label today, and have a contest to find an anthem for Pornhub.

Matt Blake, who is head of PR at the company, also told Billboard that he thought that the website had “always seen a strong music presence from the beginning.”

Vice President Cory Price said that even though Coolio achieved considerable interest in his anthem “Take it to the Hub” (which is, you guessed it, centered around masturbation), the label were “looking for acts that aren’t necessarily porn-focused.” However, who will actually go to the website to watch a music video? Price does recognize this by saying that ”we’re an ad-based network looking for content that appeals to our demographic. Mature lyrics for an adult audience; no boy bands or teen-pop, for instance.”

Producers can enter the contest and one winner will be chosen who will win $5,000 towards a music video with a minimum of 500,000 views guaranteed.

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