Win Butler talks about Tidal’s “poorly managed launch”

Win Butler, known from Arcade Fire, talked to The Independent about the band’s new film, The Reflektor Tapes. During the interview, he talked about Tidal and their perception of it. Butler and Regine Chassagne were two of the artists that were part of the service’s launch. Even though the band does not regret their involvement, Butler was not thrilled with the impression of the launch gave.

He told The Independent: “None of the artists knew anything about the PR, it was a poorly managed launch, but conceptually the thing that we liked about Tidal was that it’s HD streaming quality.”

Butler also blamed major labels for the struggles of the service, and the price point of the HD streaming.

“They dictated that Tidal has to cost $20,” he says. “The major label music industry has completely ruined every aspect of their business. At every step of the way they’ve had the tools offered to them to create an industry that works, and they’ve completely blown it. That’s why we never had any interest in signing a contract with one of these companies because they’re clearly completely clueless.”

He said it would be “silly” not to talk about solutions for distributing art “at the table with Jay Z, Kanye and Daft Punk.”

Read the full article.


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