It was announced last month that Friday will become the new global release date for new music releases. This was to put into motion by the International Federation of the Phonographic Industry as a hope to prevent music piracy. The first international Friday date is set to be July 10, 2015.
The IFPI wrote last month about the industry shift: “The compelling logic of Friday is that it is the day that best suits consumers … the highest footfall in physical retail stores and the highest levels of purchasing traffic online. It’s also the time of greatest activity on social media, helping amplify the buzz around new releases everywhere. And the weekend is a time for greater spontaneous purchasing.”
However, this news does not been widely accepted by everyone. Beggar’s Group found Martin Millis said: “I fear this move will also lead to a market in which the mainstream dominates, and the niche, which can be tomorrow’s mainstream, is further marginalised, I fear it will further cement the dominance of the few – and that that is exactly what it is intended to do.”
The co-founder of Play It Again Sam, Michel Lambot also had similar concerns. He wrote in a blog post: “If a global chart reigns supreme, development artists and local artists will have to get used to hearing the voice of America, everywhere. Big money, big global campaigns, will dominate.”